(Source: University of Rhode Island) Media Contact: Jhodi Redlich, 401-874-4500 KINGSTON, R. I. -- April 25, 2016 -- Paying what you want for a meal is not usually a choice on a menu, but it is an option that’s been used in some urban area restaurants in recent years. So does it work? Can a business and patron both be satisfied? URI Assistant Professor of Marketing Stephen Atlas sought to explore those questions and the viability of elective pricing options in a live experiment at a local restaurant, Mia's Kitchen in Kingston. 'When able to choose their own price, customers often elect to pay less than the menu price. Although this may generate valuable news coverage, good will and...
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